MUNDO Media Joins Performance Marketing Association
Toronto - June 27, 2011 - MUNDO Media, a targeted full-service performance-based online advertising network, today announced its acceptance into the Performance Marketing Association (PMA), a not-for-profit trade association founded in 2008 by the leaders of the performance marketing industry to connect, inform and advocate on behalf of this rapidly growing field.

As a Platinum member, MUNDO Media will have the opportunity to sponsor and chair a Working Group or Special Interest Group. MUNDO Media has already joined the Attorney Special Interest Group and has the option of joining an unlimited number of groups, such as Anti-Fraud/Anti-Abuse or Catalyst for Growth Working Groups, or Affiliate Manager or Mobile Advertising Special Interest Groups.

"As a Platinum member of the PMA, MUNDO Media will help lead the performance marketing industry in setting industry standards and educating relevant audiences on industry-wide issues," explained MUNDO Media CEO Jason Theofilos. "We look forward to working with our fellow members as the field continues to mature."

With this membership, MUNDO Media joins existing Platinum PMA members such as Yahoo, TRUSTe, Dell, Google Affiliate Network and Amazon.

For more information about MUNDO Media, log on to www.MUNDOMedia.com. For more information on membership in the PMA, visit www.performancemarketingassociation.com.

"First, we focus on providing superior customer support, including a refund policy for an unsatisfactory experience," said Theofilos. "Our goal is 100% satisfaction. The second is to provide users with unique, compelling offers that are better than what competitors offer. Providing experiences that consumers enjoy but can't get anywhere other than Living Deal also helps build customer loyalty."

About the Performance Marketing Association
The Performance Marketing Association (PMA), headquartered in Camarillo, Calif., is a not-for-profit trade association founded in 2008 to connect, inform and advocate on behalf of performance marketing, a multi-billion-dollar marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business. Additional information is available at: http://www.performancemarketingassociation.com.

Source: MUNDO Media Joins Performance Marketing Association. Retrieved from http://www.i-newswire.com

 

PLATFORM OFFERS NEW TWIST ON DAILY DEALS
Toronto - June 1, 2011 -Retailers across the online space are becoming familiar with daily deals. From mega-sites like Groupon to smaller couponing hubs, consumers are going crazy for daily deal options. The problem, is that deals must be relevant for consumers to become repeat shoppers rather than one-time buyers. A new platform may change that for retailers in three Canadian cities by offering localized deals to in-market consumers.

LivingDeal is a daily deal site which gives offers to registered users in the Canadian cities of Calgary, Toronto and Mississauga. Consumers register on-site, 'purchase' the deal and then redeem the deal coupon, which is printed from the site, at a store location.

"Unlike other daily deal sites, Living Deal brings local merchants customers that are more liekly to become repeat buyers," said Jason Theofilos, CEO, MUNDO Media, parent company of Living Deal. "Because it is owned by a performance marketing networks, Living Deal has access to MUNDO Media's knowledge of online consumer behaviors. This means that Living Deal can present its subscriber base with deals that better suit their preferences based on their activity and actions online. The result is a win for both sides."

As for trends, Jason says mobile is poised to make a huge impact on the space. As consumers become more mobilized and more comfortable buying items - including coupons or deal vouchers - from smartphones, they will begin looking for relevant, localized mobile deal offerings.

Now, back to the problem of turning one-time deal buyers into return shoppers. According to Jason customer service and unique offers are key for retailers using deal sites.

"First, we focus on providing superior customer support, including a refund policy for an unsatisfactory experience," said Theofilos. "Our goal is 100% satisfaction. The second is to provide users with unique, compelling offers that are better than what competitors offer. Providing experiences that consumers enjoy but can't get anywhere other than Living Deal also helps build customer loyalty."

Source: Knight, K. (2011, June 1). Platform offers new twist on daily deals. Retrieved from BizReport.com