Before MUNDO, Moufid was in head of online media strategy for Dealfind.com where he was responsible for it becoming Canada's largest daily deal site. During his Tenure, Compete.com ranked Dealfind as the 85th most successful site.

A graduate of Seneca College with a degree in International Marketing and eBusiness Management, Moufid and his wife have two much–cherished kids. When not being a family man, he shoots hoops and "attempts" golf.

Since 2010, Living Deal users have saved more than $3.7 million through over 29,000 discounted deals. Living Deals are offered on food, drink, attractions, products and a host of unique services.  The social commerce platform operates in Calgary, Alberta, Mississauga, Ontario and Toronto, with plans to expand to further Canadian and U.S. markets.

"Living Deal's business structure perfectly complements MUNDO Media's focus on performance metrics and lifetime value of consumers," explained MUNDO CEO Jason Theofilos. "Living Deal brings MUNDO Media's knowledge of consumer habits and performance marketing to those small businesses on the lookout for long–term customers."

Leveraging MUNDO Media's knowledge of consumer online behaviours, Living Deal targets those consumers most likely to convert from deal purchase to redemption.  With this efficiency, the most appropriate users are brought to merchants seeking to build a repeat customer base.

The model for Living Deal creates high long–term value for small businesses entering the market for daily deals.  MUNDO Media's performance metrics gather information on online click–throughs of consumers, so partners have an understanding of how users interact with ads and other marketing assets.  By applying this knowledge, Living Deal offers deals that appeal to consumer interests, leading to repeat customers for merchants.

In concert with MUNDO Media's focus on the net worth of consumers, Living Deal encourages customers to become repeat deal buyers through its affiliate program.  Living Deal pays affiliates money every time one of their friends buys a deal voucher.  Users sign up for an affiliate program and receive a referral link to send friends or post on social networks and sites when they purchase the deal.  When a friend purchases the same deal using that link, affiliates earn money.  Each deal has a payout amount posted the day said deal goes live.

Living Deal also partners with other social commerce platforms in cities without a Living Deal presence through a revenue sharing model.

For more information, log on to Living Deal at www.LivingDeal.com or email us for information: MUNDO@rlmpr.com.

"I see the extreme value in MUNDO's technology, a more efficient online advertising ecosystem for publishers and affiliates," said Porcelli. "Our teamwork and vision will continue to drive MUNDO Media's growth because we offer the most professional, transparent and accountable online advertising services available."

As general manager of MUNDO Media, Porcelli oversees and manages the many MUNDO Media divisions that include the brand new LivingDeal.com and the MUNDO Network. He will manage and execute on all strategic objectives as the company raises its profile internationally.

"Marc has been on all sides of the online advertising world," explained MUNDO Media CEO & Co-founder Jason Theofilos. "His proven track record and unmatched knowledge in the industry is precisely what MUNDO needs to expand our brand."

Porcelli comes to MUNDO Media following senior executive roles at highly profitable, fast-rising entities such as The Epic Media Group and Singlesnet.com.

To speak with Porcelli on topics in the ad space, please contact us and we'll arrange quickly. For more information on the company log on to http://MundoMedia.com.